How To Easily Create An Information Based Business In BodyBuilding, Fitness And Figure!

A new author has been added to FitnessAtlantic.com Scott York. Scott has attended many internet marketing seminars similar to the same event I have just gone to myself. Internet Marketing is the future of promoting yourself and there are many opportunities that people are missing out on. Scott's CD was shipped to me for my review and it is all the basic information explained in detail of what I have been telling people for years now...expect Scott breaks it down to the smallest detail and makes it very easy to follow. I recommend this information highly! This isn't a pitch to order his product but if you don't know about internet marketing and what an ebook is learn it on your own - it is the future and you may be left behind.

- Brian


How To Easily Create An Information Based Business In BodyBuilding, Fitness And Figure!

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Jeff Beckham Training for Musclemania Superbody

It's three weeks to Miami for the Fitness Universe and Musclemania Superbody and Jeff Beckham is preparing for his shot for a 3-time title holder!

Jeff is busy working as a high demand personal trainer in Queens, NY and while also supporting his family.

We asked Jeff how he was feeling about his contest prep for the show and he said he felt sorry? Sorry we asked and he replyed "Yeah, sorry to have to beat everybody one more time!"

Brian Cannone interview with Ben Tatar

You may have seen Ben Tatar at the Arnold or the Olympia as he is a writer for my friend Mike Westerdal's huge website on powerlifting and strength training CriticalBench.com

Ben came to the Fitness Atlantic Championships this year to take some photos and interview athletes - he asked me for an interview ...of course I'm always behind-the-scenes and feel uncomfortable then in front of a camera or saying anything on stage.

Crossing the Atlantic

When Kenyan bodybuilding star Paul Mwangale asked for permission from Musclemania to compete at the recent Atlantic show, the initial response wasn't what he wanted to hear. So, he appealed to the local promoter, Brian Cannone, and explained that he would be in the US around the time of the competition and explained, "I will be honored to compete on the Musclemania, again." So, how could you say "no" to Paul who was a Top 5 Finalist at the 2007 Musclemania Universe in Miami and wanted to win this time. But this time, the body was different and so were the results. The 32 year old, Kenyan gym owner easily won over the more established, New England competitors

Taking both the Light Heavyweight Class and Musclemania Atlantic title.

According to NTpowerhouse.com , an African bodybuilding website, " Paul owns the only bodybuilding gym in the agricultural city Kericho. He is one of Africa's best natural bodybuilders of all time and has won more bodybuilding trophies than any other bodybuilder from Western Kenya. He has competed at local, continental and international events, he is one of the few African natural bodybuilders to have achieved that. He is happily married and has two sons. Born in the city of Eldoret and the last born of thirteen children Paul moved to Eldoret a few years back. He works for The Walter Reed Project as an AIDS awareness promoter. He is a public figure in the city of Kericho and is commonly referred to as th e Lion of Kericho . "

Paul's training consists of each body part per week but specializes as needed. His diets consists mostly of boiled rice, Ugali and potatoes. He also eats meat, fish, vegetables and fruits in his daily diet.

Paul says that he could not be a successful bodybuilder with his family's support. He explains, "My wife, my mum and my sponsor (one of the directors of James Finley tea company) play a very important role in my bodybuilding career. They give me courage to train harder."

Paul says that, "Winning Musclemania Atlantic has given me more experience and is the highlight of my bodybuilding career. "

Kicking Cousins

Two of the hottest new competitors on the Fitness Universe Tour are cousins with similarities more than most sisters. Jessica Kenney & Sarah Cincotta started competed last season and relied heavily upon their high school and collegiate cheerleading experience. Both ladies have ramped up their competition regimen this season with outstanding performances at the recent Atlantic. And at the Capitol shows Jessica won her class and overall Ms. Bikini crown!

Jessica is from South Boston and a graduate of Assumption College where she earned her masters degree. She's currently a pediatric occupational therapist. Sarah is wealth manager from Bedford, Massachusetts, and graduated from Bentley College. Both competitors are avid yoga enthusiasts and
include it in their training. Both ladies are married and wanted to continue competitive performance athletics after college, so fitness competitions were the natural choice. Jessica explains, " To me, competing in Fitness America was the only choice. I love the fit and feminine and attainable look that it asks for. I can still have a life and compete too!"

But the mutual support of competing together makes the experience even more worthwhile, attests Sarah. " Our Moms are sisters and I feel like we are too! Competing is incredible! I only wish I had started sooner!" But, her ambitions and reasons for competing are even more personal. "Since my husband was in Iraq a while ago, this would have been a great way for me to set goals and take my mind off of things! I am here to stay. I have caught the competition bug"

Both Jessica and Sarah currently train with Savage Performance Training which focuses on fitness routines and are preparing for the Fitness Universe Pageant in Miami. But nothing motivates them more than training and competing together. Says Sarah, "I love competing with Jess. She was also a cheerleader so her tradition of performance and showing a positive spirit continues."

2010 Fitness Atlantic April 24, 2010

The Fitness Atlantic combines Fitness, Bikini, Figure, Models, and Bodybuilding.

Basically there is something for everyone. So mark your calendar now for April 24, 2010.

While everyone is competing against one another, there is a level of camaraderie. It’s not unusual to see competitors giving each other encouragement or some form of assistance. As you can see from the photos everyone is smiling and having a great time.

When you see first hand the complexity of a fitness show you gain an appreciation for the staff and promoter. The promoter for this show is Brian Cannone. Brian has chosen to do run just one show a year and that is the Fitness Atlantic Championships. By focusing on just one show each year it allows a promoter to really focus on the event and it shows in the details. Unless you are attending a national event, when was the last time you saw stage lighting and backdrops like these?

The Fitness Atlantic adds a unique twist to the evening show that gives ALL the competitors a chance to shine! With a consistently sold-out audience, national exposure and production standards designed to make every contestant feel like a star, the Fitness Atlantic show is like no other event you will ever witness!

This is certain to be the most personally rewarding event you can enter.

More or Less?

11th Annual Atlantic Show

The 11th Annual Fitness Atlantic show was held last month in Connecticut and was another amazing event. Promoter Brian Cannone has developed a sound New England marketing campaign which includes grass roots relationships throughout the year with area competitors and a postcard mailing 5 months in advance of the April show. But, he commits most of his marketing resources to his website which features Atlantic show competitors in photo galleries and video clicks and mail order products including on-line training books and manuals. Over 150 competitors participated at the show and although this represented a 25% drop from last year, the show was still sold-out with over 700 seats! The venue lobby had a dozen exhibitors including Dymatize, Celsius and other national brands.

Congratulations, Brian!

Lou Zwick


==================================

Hey Lou,

Thanks for the little note...not sure who you are sending this email too. The 25% doesn't sound good but 160 athletes works better than 220 at this type of one-day event.

I know you think the 2 day event is the key to fitting more people into the show but also with that you kill off the audience and only chase entry fees to make a profit.

Yeah I lost a few thousand this year but also had no complaints and great reviews - last year more than half the people didn't come back as they said the show was too long...(it really ended at the same time 10:15pm but had no breaks and ran non-stop)

150 works best for my one day with all the rounds - can't really do more in one day and I don't mind turning people away for last minute entry past the deadline and selling out of ticket sales feels better than chasing people down. Begging people to enter a show isn't a good feeling or seeing empty seats.

I'm not into the two day event in a hotel ballroom - with the lighting and stage expense I don't think more athletes is the answer all the time. Plus there is nothing like having a stage with a curtain and stadium style seating rather than flat folding chairs.

I'd also love to run two shows a year but it diminishes the importance of winning the title and I chase the same people and get a low audience turn out and lose money doing it.

...seems to me like your into more shows and more competitors to rate the events?

I don't think that is the only answer - I like quality athletes and not just bodies...people getting real exposure...getting to know each person that enters.

I enjoy working with less people and putting more time into promoting them and I still feel that is what makes the shows the best draw year after year.

So just wanted to comment on my review and see what you feel about that - I'm not convinced on the 2 day shows yet.

Brian Cannone